In this post I’m going to talk about Kartra getting rid of free trials, and how you can still get access to a 14-day trial of Kartra.
Recently the Kartra team rolled out a test where they removed all mentions of a free trial from their homepage.
This was done as part of a test to see what effects this would have on conversions and long-term results.
Here’s the email I received about it:
….and we started thinking what if we removed the trial altogether?
It’s a BIG risk to take but luckily, we had little data to go off of as we were able to look at our results for WebinarJam.
This is one of our other software products and although we do have trials for it, we don’t lead with them on the homepage.
Turns out those who sign up via the homepage at full price are better long term customers.
– Team Kartra, in an email sent October 1st, 2019.
Kartra Trial: Still Available
You don’t have to worry though, as the team is testing and finding out whether this new approach will outperform the old you can still get a 14-day trial with Kartra, to see if you like it or not.
All you have to do is click the link below:
My thoughts about not having a trial offer:
I think it would be a shame if Kartra decided not to continue their trial offer.
Here are some of the reasons why:
It’s a complex software, so you need to play around with it to understand it fully, and what value it can bring to your business.
It’s easier to promote a trial as an affiliates, as there is no risk to the consumer.
The rest of the industry works with trials, so it might move market share to competitors like ClickFunnels who operate a 14-day trial very successfully.
At the end of the day the results of the test are what truly matter.
If not having a trial leads to much better results and longer stick rates, then I’m all for it.
I’m just not sure that will be the case.
Yes, you’ll get higher-quality customers – but you’ll also reduce the number of leads inside the ecosystem dramatically.
Look at it this way: If you put up a barrier to giving Kartra a shot, many might not realise how awesome it is.
What do you think, should Kartra keep the free trial or remove it?