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Practical advice on virtual summits, online marketing, and building a content business.
Strategy
4 Reasons Every Online Business Should Run a Regular Virtual Summit
After 7+ years organising virtual summits, I've seen first-hand what they can do for a business. Here are four reasons why I think every online business owner should be running one regularly.
5 min read min read
Tech
No, You Shouldn't Run Your Summit Through ThriveCart or WordPress
WordPress can technically host a virtual summit. But after years running events for clients, I've found it costs more in lost conversions than it saves in platform fees.
6 min read min read
Tech
My Review of HeySummit Virtual Event Software (Updated 2026)
An in-depth review of HeySummit virtual event software from someone who has actually used it to run events with thousands of participants — including a 17,000-registration event that generated six-figure revenue.
10 min read min read