From Summit Idea to Launched Event in 12 Weeks.
The exact system behind 25+ profitable summits and >$250,000 in front-end ticket revenue. Run as a small cohort with weekly coaching, proven templates for every step, and no guesswork.
First cohort begins May 14, 2026. 10 spots only.
The system, the track record, the endorsement
25+
Events produced
100K+
Participants served
$250K+
Front-end ticket revenue
7+
Years in virtual summits
Personally endorsed by the Founder and CEO of HeySummit, and the consultant HeySummit refers their own customers to when they need strategic help.
You already know this
Summits look simple until you start running one.
You have seen other people run events that grew their email list by thousands, built partnerships that opened every door, and generated years of back-end revenue. You know a summit could do the same for you. You have probably even started planning one.
Then you open a blank document and try to map it out, and the wheels come off. Speaker outreach, platform setup, email sequences, landing pages, affiliate onboarding, pricing structure, launch timing, sponsor kits, post-event follow-up. A hundred decisions that all have to happen in the right order, and no obvious place to start.
What actually kills summits
Two enemies, every single time.
Project chaos
A summit has hundreds of moving parts. Without a system, 95% of your energy goes to admin and tech, and the marketing that actually drives revenue gets the scraps.
You build a technically sound event that nobody reacts to, because speakers book their promotion calendars months ahead and you reached out too late.
Pricing ignorance
The false binary: cheap tickets in volume, or one premium ticket at a high price. Both leave money on the table.
The real model is freemium access with an optional upgrade, feeding a back-end pipeline that pays for years. Almost nobody teaches this properly.
Most failed summits are not failed events. They are failed marketing campaigns dressed up as events, run by smart people who were drowning in admin.
Enemy 1, in detail
Two stages of overwhelm. Most summits die at one of them.
Project overwhelm does not look the same for everyone. It kills some summits before they start, and it kills others halfway through the build. Same enemy, two faces.
Stage 1
The unstarted summit
You have had the idea sitting in a doc for a year, maybe two. You have watched other people run summits that grew their list by thousands and you know you should be doing one. Every time you sit down to map yours out, the size of the project pushes you back. So you do nothing. Another quarter goes by, and the doc still says draft.
Stage 2
The summit in chaos
You started, and now you are wearing five hats: admin, web designer, outreach lead, interviewer, email marketer. Without a system, you default to whatever you are already good at. The technical founders ship a beautiful event page with no speakers locked in. The natural networkers have great speaker relationships and a registration page that loses half the visitors. Everyone has a strong leg and a weak one.
Layer the timeline trap on top. Most first-timers say "I'll just start two months out." Two months is doable if you have run summits before. For a first event with 30 to 40 speakers, you need a runway long enough to actually build relationships, run an early bird, run a full open-cart push, and warm the audience in the final week. Skip the runway and you skip most of the revenue.
Add the research tax on top of that (pricing, freemium structure, speaker count, platform choice, sponsor kit format), and you spend the time you do not have figuring out things that are already solved.
A system replaces guesswork with a recipe. The overwhelm does not vanish. It stops being the thing that flattens you.
Enemy 2, in detail
The strategy trap: bad intuitions, expensive lessons.
Strategy mistakes share a root with the overwhelm: not enough time to research, not enough experience to recognise what is wrong. So you fall back on intuition. And intuition about events is mostly wrong.
Mistake 1
The low-price trap
Most first-timers reach for low ticket prices, thinking cheap means more people will buy. At $5 or $10, the ticket does not read as a deal. It reads as low quality. People scroll past and never register. Combine that with no free ticket option, and you have removed both the curiosity buy and the upgrade path in one move.
Mistake 2
The missing upgrade
The all-access pass, the upgrade that turns free signups into paid customers, is where most of your front-end revenue actually comes from. Skip it, bury it, mis-price it, or open the window at the wrong time, and you cap your event at the handful of full-price tickets you managed to sell.
The right strategy pays everyone: your business, your speakers, your affiliates, your sponsors, and your participants. Get the structure right and every incentive points the same direction. Get it wrong and you burn relationships, leave money on the table, and end up questioning whether the model even works.
The model works. The structure decides whether you do.
The real mechanism
A summit done right is a win six ways.
When the model is clean, nobody leaves worse off. That is the whole reason this works at the scale it does. The business profits, you build authority, participants receive, speakers promote, sponsors reach buyers, affiliates earn. Every incentive points the same direction.
Win 1
The business
Thousands of qualified leads at a profit, not a cost. Deeper relationships with your existing audience. A speaker network that opens doors for years.
Win 2
You, the organiser
Become a go-to expert in your industry. Hosting a respected summit puts you on stage with the people you'd most want to know, and earns you authority that takes years to build any other way.
Win 3
Participants
Generous free access to an incredible resource. The optional paid upgrade becomes a gratitude play, not a pressure play.
Win 4
Speakers
Visibility for their work, credibility from being part of a curated event, and healthy affiliate commissions on every ticket they refer.
Win 5
Sponsors
Targeted exposure to a qualified audience actively engaged with the exact topic their product solves. Priced well below what equivalent paid traffic would cost.
Win 6
Affiliates
Healthy commissions without the work of speaking. A no-brainer promotion for anyone with a relevant audience.
What this actually is
A summit is not your product. It is the machine that qualifies buyers for your product.
If you are a course creator, coach, online educator, consultant, or online business owner with something to sell, a properly run summit does three things at once: it pays for itself on the front end, it fills your pipeline with qualified leads for your back-end offers, and it builds the kind of industry relationships and positioning that compound for years.
Total Summit System is the exact framework I have used across more than 25 events and $250,000+ in front-end ticket revenue, broken down into 29 modules and delivered as a small cohort with weekly coaching.
The curriculum
29 modules. 6 phases. 12 weeks.
Each module is built around one concrete outcome. You get the real story behind the lesson, focused training on a single decision or asset, and a specific action to take that week, with a community check-in to share what you built. You finish each module having shipped something, not having read something.
Phase 1 of 6 · Weeks 1–2
Foundation
6 modules
Define the concept, sharpen the positioning, and start outreach on day one
- M01 Why Summits Are the Best Lead Gen Tool You're Not Using
- M02 Your Summit Concept Sprint
- M03 Send Your First Outreach Today
- M04 Format, Size, and Timeline
- M05 Choose Your Platform and Get Set Up
- M06 Ticket Structure and Pricing
Phase 2 of 6 · Weeks 3–4
Outreach
5 modules
Build the speaker roster, then layer in affiliates and sponsors to expand reach and revenue
- M07 Build Your Speaker Roster
- M08 The Speaker Outreach System
- M09 Managing Speakers Once They Say Yes
- M10 Your Event Affiliate Program
- M11 Land High-Value Sponsors
Phase 3 of 6 · Weeks 5–7
Build
6 modules
Landing pages, event pages, email sequences, and the paid upgrade that funds everything
- M12 Landing Page Copy That Converts
- M13 Build Your Event Page on Platform
- M14 Your Pre-Summit Email Sequences
- M15 Set Up Your All-Access Pass
- M16 Session Graphics and Visual Assets
- M17 Pre-Launch Checklist and Open Early Bird
Phase 4 of 6 · Weeks 8–9
Promote
4 modules
Activate every promotional channel you have, and the ones your speakers and affiliates have
- M18 Promote to Your Own Audience
- M19 Activate Your Speakers as Promoters
- M20 Activate Your Affiliates
- M21 Early Bird Close and Final Pre-Summit Push
Phase 5 of 6 · Weeks 10–11
Launch
4 modules
Run the live event, maximise the upgrade window, and close strong
- M22 Your Daily Email Sequence
- M23 Running the Live Event
- M24 Mid-Event Affiliate Nudge
- M25 Last-Chance and Event Close
Phase 6 of 6 · Week 12
Systemize
4 modules
Capture the aftermath, pay everyone, and turn this one event into a repeatable system
- M26 The Post-Summit Email Sequence
- M27 Pay Your Affiliates and Nurture the Relationship
- M28 The Summit Debrief
- M29 Your Repeatable Summit System
How the week runs
A predictable rhythm that fits a real schedule.
Monday
New modules drop
Watch the week's training and review templates at your own pace. Most weeks include 2 to 3 short modules.
Midweek
Implementation work
Complete the action step for each module. Post wins and questions in the community. Keep moving on your own timeline.
Thursday
Group coaching call
One weekly group coaching call with me. Bring your work, get feedback, solve blockers live. Recorded if you cannot attend.
Optional
1:1 coaching call
Private Coaching students get an additional weekly 1:1 call with me, scheduled at a time that suits you. Not included in the group cohort tier.
Plan for one call per week plus a few hours of focused implementation work. The 12-week window gets you from idea to launched event, ready to accept registrations and start promoting. The event itself runs on your own timeline after that.
Kris Broholm
Your summit strategist
I did not set out to run summits. I built one to sell more Spanish courses.
In 2019, I was an affiliate manager at a language education business trying to figure out how to sell more Spanish courses. We needed a new lead generation channel, so I took a course on running virtual summits and built our first event. It was messy. Wrong videos in half the sessions, missing descriptions, a rushed timeline. It still brought in three to four thousand signups.
A few weeks later, a participant from that first event asked if I could run a similar summit for their English language business. I quoted a price, they said yes, and I was suddenly a one-man summit agency. That second event pulled in nearly 20,000 participants and about $130,000 in front-end ticket revenue. Back-end sales were a multiple of that.
That was the moment I realised this model was different. Over the seven years since, I have produced 25+ events, served more than 100,000 participants, and generated over $250,000 in front-end ticket revenue alone. I now run the Office Hours program for HeySummit, and when their customers need hands-on help, I am the consultant they refer them to.
The platform endorsement
Endorsed by HeySummit.
One of the major summit platforms, and the consultant they refer their own customers to. I also run HeySummit's weekly Office Hours, helping their customers with summit strategy, implementation, and workflows.
Benjamin Dell
Founder and CEO, HeySummit
"Kris is an exceptional talent in the virtual event space, combining in-depth industry expertise with an extensive mastery of the HeySummit platform. I highly recommend Kris to anyone looking to elevate their event experience."
Sheriff Subair
Marketing, HeySummit
"When HeySummit customers need a virtual event consultant, Kris Broholm is the person we refer them to. That's how much we trust in his expertise."
Client results
The same system, applied to real events.
Total Summit System is a new cohort program, but it is built on the exact framework I have used with consulting clients for years. These are three of them, each running their first ever event.
Steve Waddell
Founder, Valuepreneurs LLC
"More than just a consultant, a cornerstone of the summit's success."
We grew our email list from zero to over 400 subscribers on our very first event.
Tita Beaven
Director of E-learning, Sounds-Write
"Amazingly well-organised, proactive, and a real pleasure to work with."
Kris liaised with 40+ speakers, scheduled pre-recordings, edited videos, and produced transcripts. Our event reached nearly 20,000 participants.
Peter Young
Managing Director, Free Cities Foundation
"A great instinct for messaging and marketing."
Kris was a huge help launching our first ever summit. We grew our newsletter audience by around 15% and brought in about 1,500 participants.
Real feedback
Creating experiences people love.
When the work is done right, the response curve looks like this: heavily weighted toward 5/5, regardless of industry or audience size.
295 attendees surveyed across two client summits. 90% rated the experience 4 or 5 out of 5. Names redacted for client privacy.
After the launch
One summit, monetised for years.
Most summit courses teach you how to sell tickets once. This system builds an audience that comes back every year.
A summit, done right, slots into your business as a long-term asset that keeps producing revenue, leverage, and leads long after the event ends.
Evergreen replay access
Sell the recorded event as an on-demand product for years. No additional delivery work, pure margin.
A bonus inside your other offers
Bundle the event into courses, memberships, or coaching programs as a high-value inclusion.
Serialise it year on year
Run a new edition annually or every two years. Every past edition becomes a reason to upgrade for the next one.
In most niches, the core knowledge does not change much. Fitness principles, marketing fundamentals, language acquisition. The tools evolve, the ideas hold. A summit captures your thinking in a format that keeps paying you back for five to ten years.
Be honest with yourself
This works for the right people, and it does not work for the wrong ones.
This is for you if
- ✓ You have an existing offer, service, membership, or product (course, coaching, consulting, software, app, even a donation path)
- ✓ You know roughly who your ideal buyer is
- ✓ You are willing to niche the summit toward that buyer, not toward the widest possible audience
- ✓ You are a course creator, coach, online educator, consultant, or online business owner
- ✓ You value sustainable, ethical, long-term audience and relationship building over flash-in-the-pan marketing schemes
This is not for you if
- ✗ You want to start a summit to figure out what to sell later
- ✗ You have a very broad topic idea with no specific lead profile
- ✗ You're not willing to do the work a successful summit requires
A summit is primarily a lead generation tool. Having the end goal of your audience in mind before starting can make a huge difference in results.
My philosophy
Authentic and effective marketing that builds long-term relationships over short-term questionable tactics.
You will not hear me teach manipulation tactics, fake countdown timers, or deceptive pricing games. I know the short-term results they produce. I also know they burn the relationships you spent years building, and the creators who lean on them rarely last a decade in this business.
What we build instead is a summit that creates genuine, long-term connections, with your speakers, your affiliates, and your audience. We use honest scarcity: spots are actually limited, events actually end, value is actually finite. No manufactured urgency.
Higher conversion rates. Longer customer lifetimes. Better sleep at night.
May 14th, 2026
First Cohort Starts
10 Seats Available
Total Summit System is run as an interactive cohort with a limited number of participants, to ensure accountability and attention to the participants so they actually launch their event idea, rather than sitting on it for another year.
First-come, first-served until the next cohort (likely in June.)
Total Summit System
Group
or 3 monthly payments of $749
Everything you need to launch a profitable virtual summit in one place, delivered in a small cohort of ten.
- ✓Full 29-module curriculum
- ✓12 weekly group coaching calls with me
- ✓6 months of community access
- ✓Templates, swipe copy, and example assets for every phase
- ✓Lifetime access to all materials and future updates
Total Summit System
Private Coaching
or 4 monthly payments of $1,397
Everything in the group tier, plus a weekly private call and direct access between sessions.
- +12 weekly 1:1 coaching calls with me
- +Direct email, WhatsApp, and Telegram access between calls
- +Additional login for a team member, VA, or business partner, with full access to materials and calls
- +Post-summit debrief to review your results and help you improve your next event.
- +An additional 6 months of community access (12 months total!)
2-week guarantee
Try the first two weeks. If it is not for you, get a full refund.
Try the first two weeks of the cohort, attend at least one group call, and if you are not convinced this is going to deliver for you, email me within 14 days of your start date for a full refund. No forms, no hoops, no hard feelings.
Frequently Asked Questions
Is $1,997 really worth the investment?
Every summit I have ever run has generated more than $2,000 in front-end ticket revenue alone. A single well-designed event pays for this program many times over, before you even count the back-end sales from new leads. You also walk away with a repeatable system and evergreen content assets that you can monetise for years. Private Coaching is for people who want quicker results and personal hand-holding on top of the same training and resources.
How much time will this actually take each week?
The 12 weeks is idea to launch, not idea to finished event. Launch means your registration pages are live, you are taking real money, and your speakers are coordinated. Plan on one weekly group call plus a few hours of focused implementation. I recommend a full 6-month runway for first-time summit runners, so this program is the structured first half. The actual event runs on your own timeline after that.
Will this work in my specific niche?
Every niche in the world can support a conference, a networking event, or a summit. If you have existing customers for your service or product, demand is already proven. I have worked with language learning, financial education, special education, professional development, and more. The system is niche-agnostic because the principles are human, not topical.
How is this different from other summit courses I've bought?
This is not a course. A course is a library of videos. Total Summit System is a cohort program designed to get you to actually launch. You get the training materials, yes, and they are comprehensive. But the real value is the weekly calls, the direct access to ask questions and get feedback, the accountability of moving with a group, and someone in your corner catching the mistakes that would otherwise cost you huge ROI.
What if I tried to run a summit before and it flopped?
If your first summit flopped, you did not do it right. That is not a judgement, that is an honest observation about an event format with a lot of moving parts. The cohort model is especially valuable for you, because we will identify exactly where the previous attempt broke down and build the next one on a proven framework instead.
Can I just watch YouTube videos and figure this out myself?
You can try. What you will get is fragmented tutorials from different teachers with different philosophies, no proven templates, no step-by-step sequence, no weekly call keeping you accountable, and no feedback loop catching your mistakes before they cost you revenue. It is far less overwhelming to follow one system than to stitch one together yourself.
Do I need a large audience already to make this work?
No. Summits are specifically designed to leverage the audiences of your speakers, affiliates, and sponsors. Many of my clients start with a small list and come out the other side with a list several times larger. That is the whole point of the model.
Is there a payment plan?
Yes. Group is available as 3 monthly payments of $749. Private Coaching is available as 4 monthly payments of $1,397. Choose the plan at checkout.
What happens if I join and it is not the right fit?
Try the first two weeks of the cohort, attend at least one group call, and if it is not for you, email me within 14 days of your start date for a full refund. No forms, no hoops, no hard feelings.
When does the first cohort start?
May 14, 2026. The first cohort is capped at 10 people so I can work closely with each founder on every call.
One more thing
You can still be planning this summit in 18 months. Or you can launch it in 3.
Cohort 1 starts May 14, 2026. Ten spots. After that, the waitlist opens for cohort 2 later in the year. If you have been thinking about running a summit for a while, this is the one to join.
Questions? Get in touch.