The 6-month companion for launching your first profitable summit.
The exact system behind 25+ profitable summits and >$250,000 in front-end ticket revenue. A private 6-month 1:1 program with weekly coaching calls direct from me, the full 12-week curriculum, and ongoing coaching through your launch.
Applications reviewed on a rolling basis.
Already know it's a fit? Skip the application and book a fit call →
Kris Broholm
Virtual Summit Consultant
HeySummit The track record
25+
Events produced
100K+
Participants served
$250K+
Front-end ticket revenue
7+
Years in virtual summits
Personally endorsed by the Founder and CEO of HeySummit, one of the world's leading summit software providers.
Before you start
Most people who could run a profitable summit never start one.
You have a summit idea that has not launched. Maybe it has been sitting in a doc for a year. Maybe you started and stalled. Either way, every quarter you wait is months of effort and thousands in front-end revenue left on the table.
The Summit Killer
Overwhelm and Uncertainty
A summit has a lot of moving parts: speaker outreach, platform setup, email sequences, landing pages, pricing, affiliate kits, follow-up. Most of it has to happen in the right order. Without a system, the admin takes over and the marketing gets squeezed.
And after all that, you still don't know what the right calls actually are. How should you price the tickets? How long should it run? How do you get speakers to actually promote? Every choice branches into ten more, and most of them you only get one shot at.
Most failed summits are not failed events. They are failed marketing campaigns dressed up as events, run by smart people who were drowning in admin.
The real mechanism
A summit done right is a win six ways.
When the model is clean, nobody leaves worse off. That is the whole reason this works at the scale it does. The business profits, you build authority, participants receive, speakers promote, sponsors reach buyers, affiliates earn. Every incentive points the same direction.
Win 1
The business
Thousands of qualified leads at a profit, not a cost. Deeper relationships with your existing audience. A speaker network that opens doors for years.
Win 2
You, the organiser
Become a go-to expert in your industry. Hosting a respected summit puts you on stage with the people you'd most want to know, and earns you authority that takes years to build any other way.
Win 3
Participants
Generous free access to an incredible resource. The optional paid upgrade becomes a gratitude play, not a pressure play.
Win 4
Speakers
Visibility for their work, credibility from being part of a curated event, and healthy affiliate commissions on every ticket they refer.
Win 5
Sponsors
Targeted exposure to a qualified audience actively engaged with the exact topic their product solves. Priced well below what equivalent paid traffic would cost.
Win 6
Affiliates
Healthy commissions without the work of speaking. A no-brainer promotion for anyone with a relevant audience.
What this actually is
A summit is not your product. It is the machine that qualifies buyers for your product.
If you are a course creator, coach, online educator, consultant, or online business owner with something to sell, a properly run summit does three things at once: it pays for itself on the front end, it fills your pipeline with qualified leads for your back-end offers, and it builds the kind of industry relationships and positioning that compound for years.
Total Summit System is the exact framework I have used across more than 25 events and $250,000+ in front-end ticket revenue, delivered as a private 6-month 1:1 companion: 12 weeks of structured curriculum, 32 modules across 5 phases, and ongoing weekly coaching through your launch.
The curriculum
5 phases. 12 weeks of curriculum. 32 modules.
Each week names the system, framework, or asset you walk away with. The structured curriculum runs 12 weeks from idea to early-bird selling. The full 6-month companion takes you the rest of the way: the live event, post-event nurture, and turning the summit into a repeatable annual asset, all with weekly 1:1 coaching the whole way through.
Phase 1 of 5 · Weeks 1-4
Planning + Outreach
4 weeks
Lock the strategic shape, run the speaker outreach engine, and kick off affiliate and sponsor outreach.
- Week 1
Your summit concept
By end of week: Topic locked, format chosen, real date on the calendar.
- Week 2
Your outreach approach and speaker priority list
By end of week: Outreach playbook written, priority speaker list ready to pitch.
- Week 3
Your full speaker outreach engine
By end of week: 20 personalised pitches sent, follow-up sequence running, replies coming in.
- Week 4
Your affiliate and sponsor system
By end of week: 5 affiliates recruited with commission terms, 3 sponsor pitches in motion.
Phase 2 of 5 · Week 5
Recording
1 week
Set up your recording stack, prep your speakers properly, and learn to interview in a way that brings out their best content.
- Week 5
Your recording workflow, speaker prep, and interview craft
By end of week: Recording stack set up, speaker briefs sent, interview craft sharpened.
Phase 3 of 5 · Weeks 6-10
Launch + Promotion
5 weeks
Build everything you need to take the event public, open ticket sales, and drive activation across your three audience layers.
- Week 6
Your platform, pricing, and landing page copy
By end of week: Platform configured, ticket tiers priced, landing page copy drafted.
- Week 7
Your event page, emails, and all-access upgrade
By end of week: Event page live, pre-summit emails scheduled, all-access upgrade priced and built.
- Week 8
Your graphics and early-bird launch
By end of week: Speaker graphics produced, early bird tickets open.
- Week 9
Your three-layer audience activation
By end of week: Owned audience, speakers, and affiliates all promoting.
- Week 10
Your pre-summit close
By end of week: Early bird closed, last-week push live, registrations peaking.
Phase 4 of 5 · Week 11
Live
1 week
Execute the live event without the wheels coming off.
- Week 11
The live-event execution playbook
By end of week: Daily emails go out on time, sessions land, last-chance window converts.
Phase 5 of 5 · Week 12
Evergreen
1 week
Turn the event into a repeatable annual asset.
- Week 12
Your repeatable annual summit asset
By end of week: Post-event nurture in place, network paid, asset ready to monetise for years.
How the week runs
A predictable rhythm that fits a real schedule.
Monday
Modules drop
Two to three short modules each week. Watch at your own pace and review the templates alongside.
Midweek
Implementation work
Action steps from each module. Post wins and questions in the community. Keep moving on your own timeline.
Live
Weekly 1:1 with me
Your private weekly call with me. Bring your work, get feedback, solve blockers, work the specifics of your event.
Plan for one 1:1 call per week plus a few hours of focused implementation. We schedule your call slot to fit your timezone. Can't make a specific week? Send questions ahead and we cover them on the next one. Every session is recorded. The first 12 weeks take you from idea to launch (registration pages live, speakers coordinated, first tickets sold). The remaining 3 months keep the weekly calls going through the live event and the post-event evergreen build.
Kris Broholm
Your summit consultant
I did not set out to run summits. I built one to sell more Spanish courses.
In 2019, I was an affiliate manager at a language education business trying to figure out how to sell more Spanish courses. I took a course on running virtual summits and built our first event. It was messy. Wrong videos in half the sessions, missing descriptions, a rushed timeline. It still brought in three to four thousand signups.
A few weeks later, a participant from that event asked if I could run their summit. That second event pulled in nearly 20,000 participants and $130,000 in front-end ticket revenue. Back-end sales were a multiple of that. That was when I realised this model was different.
- 25+ events produced over 7 years
- 100,000+ participants served
- $250,000+ in front-end ticket revenue (multiples in back-end)
- Office Hours host for HeySummit
- The consultant HeySummit refers their customers to
The platform endorsement
Endorsed by HeySummit.
One of the major summit platforms, and the consultant they refer their own customers to. I also run HeySummit's weekly Office Hours, helping their customers with summit strategy, implementation, and workflows.
Benjamin Dell
Founder and CEO, HeySummit
"Kris is an exceptional talent in the virtual event space, combining in-depth industry expertise with an extensive mastery of the HeySummit platform. I highly recommend Kris to anyone looking to elevate their event experience."
Sheriff Subair
Marketing, HeySummit
"When HeySummit customers need a virtual event consultant, Kris Broholm is the person we refer them to. That's how much we trust in his expertise."
Client results
The same system, applied to real events.
Total Summit System is a new program, but it is built on the exact framework I have used with consulting clients for years. These are three of them, each running their first ever event.
Steve Waddell
Founder, Valuepreneurs LLC
"More than just a consultant, a cornerstone of the summit's success."
We grew our email list from zero to over 400 subscribers on our very first event.
Tita Beaven
Director of E-learning, Sounds-Write
"Amazingly well-organised, proactive, and a real pleasure to work with."
Kris liaised with 40+ speakers, scheduled pre-recordings, edited videos, and produced transcripts. Our event reached nearly 20,000 participants.
Peter Young
Managing Director, Free Cities Foundation
"A great instinct for messaging and marketing."
Kris was a huge help launching our first ever summit. We grew our newsletter audience by around 15% and brought in about 1,500 participants.
Real feedback
Creating experiences people love.
When the work is done right, the response curve looks like this: heavily weighted toward 5/5, regardless of industry or audience size.
295 attendees surveyed across two client summits. 90% rated the experience 4 or 5 out of 5. Names redacted for client privacy.
After the launch
One summit, monetised for years.
Most summit courses teach you how to sell tickets once. This system builds an audience that comes back every year.
A summit, done right, slots into your business as a long-term asset that keeps producing revenue, leverage, and leads long after the event ends.
Evergreen replay access
Sell the recorded event as an on-demand product for years. No additional delivery work, pure margin.
A bonus inside your other offers
Bundle the event into courses, memberships, or coaching programs as a high-value inclusion.
Serialise it year on year
Run a new edition annually or every two years. Every past edition becomes a reason to upgrade for the next one.
In most niches, the core knowledge does not change much. Fitness principles, marketing fundamentals, language acquisition. The tools evolve, the ideas hold. A summit captures your thinking in a format that keeps paying you back for five to ten years.
Read this first
This works when you do the work.
We make every step as easy as it can be: templates for everything, weekly calls, a system you can run again. But a summit is still real work, and your results are shaped by what you bring to it. Here's the honest version.
When this works best
- ✓ You have an offer to sell (course, service, membership, product, even a donation path)
- ✓ You're up for 6 months of focused work to launch and run your first profitable summit
- ✓ You bring quality speakers and actually follow the materials. The system works because it's specific.
When to wait or do something else first
- ✗ You're trying to figure out what to sell later. Build the offer first.
- ✗ You only have a few weekends to spare. This is real work.
- ✗ You expect a summit to do the marketing for you with no input from you.
Earlier in your business and not sure? Send me a message. Sometimes a summit is the right starter, sometimes I'll tell you to build the offer first. Honest answer either way.
My philosophy
Long-term relationships over short-term tactics.
No manipulation tactics, fake countdown timers, or deceptive pricing games. We use honest scarcity, build genuine connections with your speakers and audience, and structure incentives so nobody leaves worse off. The creators who lean on the alternative rarely last a decade in this business.
Higher conversion rates. Longer customer lifetimes. Better sleep at night.
What you actually walk away with
32 training modules. 50+ templates. Every doc you'll need to ship.
Every step ships three things: the theory, the implementation, and the template. So you never have to wonder what a page should say, how to write an email, or what your sponsor kit needs. Open the doc, make it yours, ship.
Course modules. Document templates. AI workshop. Across every device.
32 video modules across 12 weeks
The strategic theory, the operational frameworks, and the implementation walkthroughs for every phase of your summit. Each module pairs a guiding video with the supporting templates and the AI prompts that speed up the work.
The asset library
Email sequences
Speaker outreach and follow-up, pre-summit nurture, live-event daily emails, last-chance push, post-event nurture.
Page copy templates
Landing page, event page, all-access upgrade, sponsor page. Drafted copy you adapt to your niche.
Scripts and one-pagers
Speaker briefs, intro and outro scripts, recording session scripts, live-event hosting scripts.
Decks, kits, and checklists
Sponsor pitch deck, sponsor kit showing where they're featured, sales-call checklist, all-access upgrade pitch.
AI prompts
Plug-and-play prompts for Claude and ChatGPT, paired with the templates. Speeds up everything from outreach to email rewrites.
Graphical templates
Canva files for speaker graphics, social posts, sponsor graphics, and event visuals. Drop in your branding, ship.
The AI Workshop
A stand-alone workshop walking through how to use Claude and ChatGPT for your summit work, with the TSS prompts and templates as starting points. Roughly an hour to watch, designed to save weeks across the program.
Delivered in Circle. Templates in Google Docs you copy to your own account in one click, plus PDFs and Canva files. Every module has a guiding video walking through each resource.
Total Summit System
Single payment · 6 months 1:1
The full 6-month companion: structured curriculum, weekly 1:1 coaching, and ongoing support through your launch.
- ✓Full 12-week, 32-module curriculum
- ✓Weekly 1:1 calls with me for 6 months
- ✓Email and instant-message access between calls
- ✓50+ templates, scripts, and playbooks (Google Docs, PDF, Canva)
- ✓Stand-alone AI Workshop (bonus)
- ✓Lifetime access to all materials and future updates
Applications reviewed on a rolling basis.
Already know it's a fit? Skip the application and book a fit call →
2-week guarantee
Try the first two weeks. If it is not for you, get a full refund.
Try the first two weeks of the program, take at least one 1:1 call with me, and if you are not convinced this is going to deliver for you, email me within 14 days of your start date for a full refund. No forms, no hoops, no hard feelings.
Frequently Asked Questions
Is $3,997 really worth the investment?
Every summit I have ever run has generated more than $4,000 in front-end ticket revenue alone, with back-end sales running many multiples of that. A single well-designed event pays for this program several times over before you count the back-end. You also walk away with a repeatable system and evergreen content assets that monetise for years. And you're working with me 1:1 every week for six months, which most summit consultants would charge significantly more for.
How much time will this actually take?
Plan for six months of focused work, with one weekly 1:1 call with me plus a few hours of implementation between calls. The first 12 weeks take you from idea to launch (registration pages live, speakers coordinated, first tickets sold). The remaining 3 months keep the weekly calls going through the live event and the post-event evergreen build. You walk away with a launched, profitable summit and a system you can run again.
How is this different from your 1:1 coaching offer?
1:1 coaching (sanity check call or monthly retainer) is direct access to me without any curriculum. It works best if you already have a plan (or have done VSJ) and want a coach in your corner or a one-off review. Total Summit System is the structured 6-month companion: the complete curriculum, the templates and playbooks, and weekly 1:1 coaching the whole way through. If you have never run a summit, TSS gives you the system. If you have most of it figured out and just want eyes on your work, coaching is the lighter option.
Will this work in my specific niche?
Every niche in the world can support a conference, a networking event, or a summit. If you have existing customers for your service or product, demand is already proven. I have worked with language learning, financial education, special education, professional development, and more. The system is niche-agnostic because the principles are human, not topical.
How is this different from other summit courses I've bought?
This is not a course. A course is a library of videos. Total Summit System is a 6-month 1:1 program designed to get you to actually launch. You get the training materials, yes, and they are comprehensive. But the real value is six months of weekly 1:1 calls with me, direct access to ask questions and get feedback on your specifics, and someone in your corner catching the mistakes that would otherwise cost you huge ROI.
What if I tried to run a summit before and it flopped?
If your first summit flopped, you did not do it right. That is not a judgement, that is an honest observation about an event format with a lot of moving parts. Working 1:1 is especially valuable for you, because we will identify exactly where the previous attempt broke down and build the next one on a proven framework instead.
Can I just watch YouTube videos and figure this out myself?
YouTube teaches concepts. TSS hands you the documents. You get 50+ templates, scripts, and playbooks for every step of the program, plus six months of weekly 1:1 coaching calls with someone who has shipped 25+ events. Stitching it together yourself from free tutorials is the slowest, most expensive route to the same destination.
Do I need a large audience already to make this work?
No. Summits are specifically designed to leverage the audiences of your speakers, affiliates, and sponsors. Many of my clients start with a small list and come out the other side with a list several times larger. That is the whole point of the model.
What happens if I join and it is not the right fit?
Try the first two weeks of the program, take at least one 1:1 call with me, and if it is not for you, email me within 14 days of your start date for a full refund. No forms, no hoops, no hard feelings.
When does the program start?
Rolling. The program runs as private 1:1 work with me, so each client starts when their schedule and mine line up, usually within a week or two of acceptance. Apply, we'll have a quick conversation, and we'll pick a start date together.
What if I can't make the live calls?
Your weekly 1:1 slot is scheduled around your timezone and your week. If a specific week doesn't work, send questions ahead and we cover them on the next call. Every session is recorded and you keep replay access for the full 6 months and beyond.
One more thing
You can still be planning this summit in 18 months. Or you can launch it in 3.
The program runs as private 1:1 work with me, so I'm only taking on people I can do great work with. If you have been thinking about running a summit for a while, this is the one to join.
Questions? Get in touch.